Welcome to Getting to Know Your Visitors Using Analytics. In today’s episode, we’ll explore how organisations can use analytics to understand their website and social media visitors, measure their digital communication activities, and make more informed decisions.

Digital communications is an important part of how organisations connect with customers, clients and communities. With businesses using websites, social media, email and other digital channels, there are several roles responsible for planning, creating and managing online communication. While job titles and responsibilities vary between organisations, many roles share similar tasks.

Social media platforms provide users with different ways to communicate, share content and build online communities. Although many platforms offer similar features, they differ in their audiences, purposes and approaches to content. The following comparison examines the key similarities and differences between Facebook and Instagram, TikTok and Snapchat, Flickr and DeviantArt, and Vimeo and YouTube.